Articles in Category : Customer Insights

20 technologies impacting restaurants today   Manthan Editorial Desk     April 22, 2019  Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty.   Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to oper...

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5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter   Manthan Editorial Desk     April 16, 2019  Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

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Analytics changing restaurant business
10 Ways Analytics is Changing Restaurant Business   Manthan Editorial Desk     April 11, 2019  Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Knowing the metrics that impact your churn can help you better understand why your customers are disengaged. By identifying potential churners before they leave, retailers can take proactive steps to neutralize it. ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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Achieving a Single Customer View in E-Commerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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Disney retail customer experience
Top Ten Ways Disney Sets The Bar For The Retail Customer Experience   Hillary Ashton     June 17, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer There's a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space....

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Customer Segmentation
7 Ways to Define Winning Customer Segments   Joanna Beerman     July 22, 2015  Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....

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