About the client
An American Pizza Chain with over 8000 stores across the globe, the pizza chain has multiple order channels – mobile app, website, phone, stores and 3rd party aggregators. Their strength is in excellent customer service, quick delivery, product innovation and strategic store locations – owned and franchisee. With increased popularity of delivery, the client was looking to enhance customer engagement through mobile app marketing across the customer lifecycle. The need was to have a unified, 3600 view of their customers across online and offline channels which would act as the bedrock for successful campaigns driving increased response rates and conversions.