Global Pizza Chain creates single view for 70 mn customers in India and gains incremental sales | Manthan

Global Pizza Chain creates single view for 70 mn
customers in India and gains incremental sales

Focuses on growth across customer lifecycle stages

ABOUT THE CLIENT

The Pizza Chain with global presence was looking to enhance customer engagement through mobile app marketing across the consumer lifecycle. The chain has multiple order channels – phone, store, mobile app and website and the foundational need was to resolve customer identities across these offline and online channels – in order to perform marketing better.

SPECIFIC PROBLEMS

  • Customers were receiving inconsistent communications on
    different channels as marketing was operating in silos
  • Duplicate records were being created for each customer, one for each order channel
  • Client’s mobile app was under-utilized, as they had limited marketing capabilities enabled on the app

Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.

Focuses on growth across customer lifecycle stages

ABOUT THE CLIENT

The Pizza Chain with global presence was looking to enhance customer engagement through mobile app marketing across the consumer lifecycle. The chain has multiple order channels – phone, store, mobile app and website and the foundational need was to resolve customer identities across these offline and online channels – in order to perform marketing better

SPECIFIC PROBLEMS

  • Customers were receiving inconsistent communications on different channels as marketing was operating in silos
  • Duplicate records were being created for each customer, one for each order channel
  • Client’s mobile app was under-utilized, as they had limited marketing capabilities enabled on the app

Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.