Changes are rampant in the retail industry. Every day we hear of both big brands (and small ones) closing shop or downsizing in an effort to stay lean and competitive. To understand in depth what’s happening in the retail landscape, we spoke to Doug Stephens. Doug is the founder of Retail Prophet, and one of […]
Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP
Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point, pack-size, store location are critical attributes that a marketer needs to decipher.
According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.
Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos.
Gartner’s Hype Cycle for Retail Technologies 2018 is out, with trends for technology leaders. This year, the Hype Cycle has identified democratized AI as a key trend – products and solutions that “blur the lines between human and machine”. We are pleased that Manthan has found mention in 5 categories in the 2018 Hype Cycle. […]
Knowing the metrics that impact your churn can help you better understand why your customers are
disengaged. By identifying potential churners before they leave, retailers can take proactive steps to