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This year at the NRF Retail Big Show 2019, Manthan will be showcasing Algorithmic Customer Experience   Manthan Editorial Desk     January 7, 2020   NRF

This year at the NRF Retail Big Show 2020, Manthan will be showcasing Algorithmic Customer Experience. Delivering enriched customer experiences for every digital interaction is a top priority for retailers in 2020. Manthan provides all the building blocks powered by AI that can collectively help you delight customers and send your sales soaring. And if […]

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Look-alike modeling for better cross-sell, upsell and growth marketing
Don’t just look out, look in too

Look-alike modeling for better cross-sell, upsell and growth marketing

  Mayank Reddy     December 16, 2019   Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing

“Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resemble your existing best customers. Conceptually, this is how it works – you’ve […]

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Automated customer segmentation for marketing goals
AI powered prescriptive segmentation is here

Automated customer segmentation for marketing goals

  Varij Saurabh     December 16, 2019   Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Segmentation

Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given message, and create the list. What if […]

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What do Retailers expect from NRF 2020?   Manthan Editorial Desk     December 11, 2019   Blog , Expert Roundup

It’s that time of year again! Retailers around the world are preparing for the NRF Retail Big Show 2020, and once again Manthan speaks to several retail influencers to find out what they are excited about seeing. This year, Manthan will be talking about Algorithmic Customer Experience at Booth #5747 . But you’ll love to […]

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Better late than never – Salesforce acquires Tableau… 3 years after Manthan-Tableau integration   Varij Saurabh     June 19, 2019   Expert Roundup

Manthan is always looking for ways to make data consumption easy and natural for those who need it the most, and are pressed for time. From AI-driven intuitive interfaces to self-serve customizable dashboards, we are constantly pushing the bar to provide the B2C segment insights into their data using our analytics software. In line with […]

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Cross channel campaign management – a must for progressive marketers   Bhavna Sachar     June 4, 2019   Campaign Management , Customer Analytics , Customer Data Platform , Data-Driven Marketing

As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences. ‘A promotion I receive on text messaging is […]

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The six steps to align marketing to customer journey in retail   Amit Rohatgi     April 24, 2019   Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing

Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lose them. Aligning marketing to […]

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20 technologies impacting restaurants today   Manthan Editorial Desk     April 22, 2019   Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants

According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty.   Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to operations. Aggressive expansion and competition is now pushing the use of technology […]

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5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter   Manthan Editorial Desk     April 16, 2019   Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants

According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that dines out most frequently. In addition […]

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