Blog

Increase Same Stores Sales   Mayank Reddy     July 28, 2017   Customer Analytics , Restaurant Marketing , Restaurants

Growth in sales of a restaurant chain can be achieved by a combination of Market expansion and Same store sale growth. For any restaurant, the most important metric for success is the same store sale growth. What is Same Store Sale growth you ask? Its increasing sales of existing restaurants over time.

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Increasing guest frequency in Restaurants   Mayank Reddy     July 28, 2017   Customer Analytics , Restaurant Marketing , Restaurants

To increase visit frequency, it is important to understand how guests perceive you and why they are or aren’t coming in as regularly as you would like. What makes a guest visit and continue to revisit the restaurant is the overall experience he/she gets

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4 things that will make me use your restaurant’s mobile app   Sanjay Kupae     July 26, 2017   Customer Analytics , Customer Marketing , Marketing Analytics , Restaurant Marketing , Restaurant Mobile Apps

Today 1 in 3 restaurant chains have a mobile app, but they are struggling to get customers to use them frequently. The problem is customer may download an app to get the benefits of the promotion, but very quickly loose interest in the app as it provides very little value.

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Instore Real-time Personalization: Relevant, Contextual and Rewarding Customer Engagement   Amit Rohatgi     February 15, 2017   Blog , Instore personalization , Reali-time Personalization , Target One

In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations.

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Sort it Out. The need for Customer Centric Merchandising Assortments.   Reshma suhas     September 26, 2016   Assortment Mix , Assortment optimization , Brand Loyalty , Customer Centric Merchandising , Merchandise Analytics , Merchandise Assortment , Omnichannel Retail , Price Optimization , Real time Analytics , Retail Analytics , Shopper Loyalty

Here are a few reasons why building a Customer Centric Merchandising strategy for pricing , promotion, assortment, placement and in-store merchandising is key to Retailer success in today’s dynamic retail markets

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Achieving a single customer view in Ecommerce   Amit Rohatgi     July 12, 2016   Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer

Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record.

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Retail customer loyalty programs
How Big Data improves loyalty programs   Rachna Manwani     June 29, 2016   Analytics , Big Data , Customer Analytics , Customer Data , Loyalty , Personalization , Retention

Today’s shoppers do not equate loyalty program to a discount alone. They seek a loyalty program which offers value.

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Disney retail customer experience
Top ten ways Disney sets the bar for the retail customer experience   Hillary Ashton     June 17, 2016   Analytics , Customer Analytics , Customer Data , Customer Insights , E-commerce , Marketing Strategy , Personalization , Single View Of Customer

There’s a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space.

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