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The Unglamorous Truth of Fashion Retailing in 2018   Santosh Kumar     April 18, 2018   Blog , Customer Analytics , Fashion Retail , Pricing Analysis , Retail Analytics

Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doing to combat it.

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‘Moneyball’ing data – A closer look at how churn and propensity models work   Santosh Kumar     March 28, 2018   Customer Analytics , Predictive Analytics

As machine learning, deep learning, artificial intelligence, etc. become mainstream words that are taught in primary schools these days, it pays to fully understand how the system truly makes predictions and prescribes actions that a business should take.

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3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018   Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One

As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah.

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Food and Grocery Analytics in 2018 – The new age realities   Santosh Kumar     March 9, 2018   Blog , Customer Analytics , Food and Grocery , groceries , Price Optimization , Pricing Analysis , prime loyalty program

Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100 Billion on online grocery alone, constituting more than 20% of the overall market, worth almost $ 1.5 trillion. While there is a dip in disposable income of an average citizen, the […]

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From analog to algorithms – The evolution marketing in retail   Santosh Kumar     February 24, 2018   Customer Analytics , Retail Analytics

Roles within the retail organization have had to adopt and adapt to newer ways of working, and none more so than the roles within marketing. The way they are engaging the customer and enhancing the customer experience has truly gone through a massive overhaul.

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4-point plan to launch or optimize a private label   Santosh Kumar     February 9, 2018   Assortment optimization , Blog , Customer Analytics , Price Optimization , Pricing Analysis , Retail Analytics , Vendor Link

If you are a retailer and looking to launch your own private label/ optimize profits of your existing label, here’s a 4-point plan to get you kickstarted

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Counterpunching AmazonGo   Santosh Kumar     January 30, 2018   Customer Analytics , Instore personalization , Mobile , Promotions , Real-time Personalization , Retail Analytics , Target One

At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it’s done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’.

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A day in the store – A bedtime story for retail store operations   Vishanth Ragunath     January 22, 2018   Analytics trends , Customer Analytics , customer experience , Demand Estimation , E-commerce , in store experience , in-store practices , Retail Analytics , Shopper Experience

Engage247 is a smart mobile application is designed to provide retail store teams with real-time insights into operations, single view of their customers for personalized engagement and prescriptive actions that will help them consistently deliver a winning in-store experience.

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Amazon vs Rest of the world   Santosh Kumar     December 26, 2017   Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Retail Analytics

Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy.

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