The six steps to align marketing to customer journey in retail
The six steps to align marketing to customer journey in retail   Amit Rohatgi     April 24, 2019   Blog , customer engagement , customer experience , customer experience center , Customer Journey , Customer Life-cycle Marketing , Customer Marketing

Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lose them. Aligning marketing to […]


20 technologies impacting restaurants today   Manthan Editorial Desk     April 22, 2019   Analytics , Blog , Customer Analytics , Customer Insights , infographics , Restaurant Marketing , Restaurants

According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty.   Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to operations. Aggressive expansion and competition is now pushing the use of technology […]


5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter   Manthan Editorial Desk     April 16, 2019   Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants

According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that dines out most frequently. In addition […]


Analytics changing restaurant business
10 Ways Analytics is Changing Restaurant Business   Manthan Editorial Desk     April 11, 2019   Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants

Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews.


NRF 2019: Which Retail Experts found what they were looking for?   Manthan Editorial Desk     January 25, 2019   Blog , Expert Roundup , Interview , NRF

Quick follow up with the retail influencers to see if they found what they were looking for at NRF 2019. Click to know what each the retail expert has to say.


INTERVIEW: Grocery Retailers Poised to Reap Benefits of AI   Manthan Editorial Desk     January 14, 2019   groceries , Interview , NRF

Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains


Interview with Kirk Borne | Big Data Hype? The Worst is Behind Us   Manthan Editorial Desk     January 11, 2019   Blog , Interview , NRF

Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data driven scientific solutions helps improve a business situation.


Predictive Analytics – A Necessity for Retailers: Interview with Mindtree   Manthan Editorial Desk     January 11, 2019   Blog , Interview , NRF , Retail Analytics

Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably.


BIG Expectations: 15 Retail Experts tell us what they expect from NRF 2019   Manthan Editorial Desk     January 4, 2019   Blog , Expert Roundup , NRF

As always, we talked to several retail experts to find out what they are looking forward to seeing at NRF this year, and here’s what they had to say:


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