As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing functions, when I am the customer, I get agitated when a business fails to understand my basic preferences. ‘A promotion I receive on text messaging is […]
Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lose them. Aligning marketing to […]
According to the Deloitte Restaurant of the Future Survey, restaurant technology is helping QSRs drive conversions and build customer loyalty. Step into any fast food or quick service restaurant today, and you’ll find technology has impacted everything from ordering to marketing to operations. Aggressive expansion and competition is now pushing the use of technology […]
According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that dines out most frequently. In addition […]
Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews.
Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains
Dr. Kirk Borne, Big Data & Data Scientist, Global Speaker, Astrophysicist and Space Scientist- shares his views on how data driven scientific solutions helps improve a business situation.
Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably.