In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations.
Execute customer centric merchandise assortment, pricing and promotion strategies using relevant customer, sales, product data and retail analytics.
Here are a few reasons why building a Customer Centric Merchandising strategy for pricing , promotion, assortment, placement and in-store merchandising is key to Retailer success in today’s dynamic retail markets
Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record.
There’s a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space.
Fashion retail industry is looking at several ways to utilize emerging analytical technologies. Let’s look at some of the ways this is happening today
Let’s look at some of the ways advanced analytics is driving business innovation in the fashion retail industry.
It is the absence of a meaningful connect between data sciences and marketing that we need to bridge.Getting the data together, running sophisticated analysis behind the scenes, and automating the entire process so that results can be delivered instantaneously – is achieved by Big data technologies and Big data analytics.