Blog
An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly placed in the menu. Personalized menu with advanced customer insights […]
Across the world, we are seeing the issues in a fragile supply chain being exposed, specifically in Grocery & Pharmacy segments as they fall into the essential category and seek faster replenishments. Today’s crisis scenario has resulted in 40% of retailer members of the National Retail Federation to say that they are experiencing supply chain […]
While the COVID pandemic has amplified the many challenges that plague the Supply chain across industries, it has also brought to light the resilience and innovation to help alleviate some of these. Retailers across segment were most hit, but they also had to bounce back the fastest and continue to serve the community. One such […]
In March 2020, the Institute for Supply Management (ISM) conducted a survey that focused on the impact of coronavirus disease (COVID-19) on supply chains. Nearly 75% percent of companies reported supply chain disruptions. The unprecedented outbreak has caused many businesses to experience multiple challenges including shifting customer demand, transport restrictions, shortages, and more. According to […]
And another year of NRF Retail BIG Show is over! If you read our previous round-up then you’ll know some of the top retail influencers had high expectations. Did they find what they were looking for? MANTHAN: You were seeking to learn if retailers have trained employees to create a branded shopping experience yet. Did […]
Personalized experiences are always blissful. Be it a personalized workout routine at the gym or a spa treatment, it always feels like a luxury. Personalization today is not just in terms of including a prospect’s first name in an email directed to them. It is the next step in the era of Hyper-personalization. In the […]
This year at the NRF Retail Big Show 2020, Manthan will be showcasing Algorithmic Customer Experience. Delivering enriched customer experiences for every digital interaction is a top priority for retailers in 2020. Manthan provides all the building blocks powered by AI that can collectively help you delight customers and send your sales soaring. And if […]
Look-alike modeling for better cross-sell, upsell and growth marketing
December 16, 2019 Blog , Customer Analytics , Customer Data , Customer Data Platform , Data-Driven Marketing“Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer acquisition scenarios. Look-alike essentially creates a new audience of people who resemble your existing best customers. Conceptually, this is how it works – you’ve […]
Automated customer segmentation for marketing goals
December 16, 2019 Analytics , Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer SegmentationWouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks, to figure out the characteristics of customers most likely to respond to a given message, and create the list. What if […]