Let’s dwell on how algorithmic merchandising can have a huge impact during the different stages of a seasonal or cyclical retail business.
As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change.
Mark Chrystal, Chief Analytics Officer of Rue21 speaks about how he perceives the role of analytics in retail today, which also supposedly is his upcoming talk at NRF’s Big Show, 2019.
This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24×7, giving you smart recommendations while implementing your decisions. All in natural language.
Customer data is no longer just an analytics requirement, or something used to send out marketing messages – it is the source of critical competitive advantage for a B2C business.
The store of the future, in my opinion, won’t be a “store”. It will be a space that draws the shopper into a story about their brand and their products” says Doug Stephens, founder of Retail Prophet
Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP