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Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement   Bhavna Sachar     October 5, 2018   Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics

Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point, pack-size, store location are critical attributes that a marketer needs to decipher.

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Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018   Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics

According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.

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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018   Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing

Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos.

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Gartner’s 2018 Hype Cycle for Retail Technologies. What you need to know.   Ajith Nayar     August 30, 2018   Blog , Customer Analytics , Retail Analytics , Supplier Collaboration

Gartner’s Hype Cycle for Retail Technologies 2018 is out, with trends for technology leaders. This year, the Hype Cycle has identified democratized AI as a key trend – products and solutions that “blur the lines between human and machine”. We are pleased that Manthan has found mention in 5 categories in the 2018 Hype Cycle. […]

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018   Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing

Knowing the metrics that impact your churn can help you better understand why your customers are
disengaged. By identifying potential churners before they leave, retailers can take proactive steps to
neutralize it.

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A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?   Santosh Kumar     August 14, 2018   Blog , Customer Analytics , fashion merchandising management , Fashion Retail

This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies

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5 Steps to Mastering Customer Journey Focused Marketing in Retail   Bhavna Sachar     July 30, 2018   Blog , Customer Analytics , fashion merchandising management , Fashion Retail

Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value.

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5 ways Fashion businesses can increase traffic – online and in-store
5 Ways Fashion Businesses Can Increase Traffic – Online And In Store   Santosh Kumar     July 9, 2018   Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase

This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018   Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization

“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018

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