Mark Chrystal, Chief Analytics Officer of Rue21 speaks about how he perceives the role of analytics in retail today, which also supposedly is his upcoming talk at NRF’s Big Show, 2019.
This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24×7, giving you smart recommendations while implementing your decisions. All in natural language.
Customer data is no longer just an analytics requirement, or something used to send out marketing messages – it is the source of critical competitive advantage for a B2C business.
The store of the future, in my opinion, won’t be a “store”. It will be a space that draws the shopper into a story about their brand and their products” says Doug Stephens, founder of Retail Prophet
Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP
Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point, pack-size, store location are critical attributes that a marketer needs to decipher.
According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.