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Analytics & Insights: Interview with rue21’s Chief Analytics Officer, Mark Chrystal   Manthan Editorial Desk     December 6, 2018   Blog , Customer Analytics , Interview

Mark Chrystal, Chief Analytics Officer of Rue21 speaks about how he perceives the role of analytics in retail today, which also supposedly is his upcoming talk at NRF’s Big Show, 2019.

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[Infographic] Why will you attend NRF 2019?   Manthan Editorial Desk     December 4, 2018   Blog , Customer Analytics , infographics , Retail Analytics , Supplier Collaboration , Target One , Vendor Link

This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24×7, giving you smart recommendations while implementing your decisions. All in natural language.

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How to Assess Your Data Requirements When Implementing a Customer Data Platform   Sanjay Kupae     November 23, 2018   Blog , Customer Analytics , Customer Data Platform

Customer data is no longer just an analytics requirement, or something used to send out marketing messages – it is the source of critical competitive advantage for a B2C business.

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Retail Prophet Doug Stephens Interview: The store of the future won’t be a “store”   Manthan Editorial Desk     November 12, 2018   Blog , Customer Centric Retailing , Interview , Retail Analytics

The store of the future, in my opinion, won’t be a “store”. It will be a space that draws the shopper into a story about their brand and their products” says Doug Stephens, founder of Retail Prophet

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Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018   Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer

Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018   Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers

A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP

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The Identity Puzzle in Customer Data Management   Sameer Narula     October 26, 2018   Blog , Customer Analytics , Customer Data Platform

In Hindu mythology,  Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge.

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Move Over Nostradamus: Prescriptive Analytics Takes Control of Customer Engagement   Bhavna Sachar     October 5, 2018   Blog , Customer Analytics , customer engagement , Next best offer , next-best actions , Prescriptive analytics

Talk about how machine learning can predict and recommend based on various factors. In fashion, decisions such as color, size, fabric, design, style, preferred price range, where to promote are important. Similarly, in grocery, flavour, nutrition, convenience of use, dietary preferences, price point, pack-size, store location are critical attributes that a marketer needs to decipher.

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Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018   Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics

According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.

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