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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018   Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing

Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos.

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Gartner’s 2018 Hype Cycle for Retail Technologies. What you need to know.   Ajith Nayar     August 30, 2018   Blog , Customer Analytics , Retail Analytics , Supplier Collaboration

Gartner’s Hype Cycle for Retail Technologies 2018 is out, with trends for technology leaders. This year, the Hype Cycle has identified democratized AI as a key trend – products and solutions that “blur the lines between human and machine”. We are pleased that Manthan has found mention in 5 categories in the 2018 Hype Cycle. […]

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018   Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing

Knowing the metrics that impact your churn can help you better understand why your customers are
disengaged. By identifying potential churners before they leave, retailers can take proactive steps to
neutralize it.

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A Tech Reboot: Why Are Fashion Companies Building Their In House Analytics Competencies?   Santosh Kumar     August 14, 2018   Blog , Customer Analytics , fashion merchandising management , Fashion Retail

This article looks at the various reasons why fashion businesses have moved from the traditional outsourcing model to building up their in-house competencies

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5 Steps to Mastering Customer Journey Focused Marketing in Retail   Bhavna Sachar     July 30, 2018   Blog , Customer Analytics , fashion merchandising management , Fashion Retail

Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value.

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5 ways Fashion businesses can increase traffic – online and in-store
5 Ways Fashion Businesses Can Increase Traffic – Online And In Store   Santosh Kumar     July 9, 2018   Blog , Churn management , Customer Analytics , Customer Life-cycle Marketing , Micro-segmentation , Next best offer , Path-to-purchase

This article explores 5 ways fashion businesses can use data and analytics to effectively increase traffic instore and online

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018   Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization

“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018

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Advanced Analytics in The Restaurant Industry   Santosh Kumar     May 17, 2018   Analytics , Customer Analytics , Marketing Analytics , Restaurant Marketing , Restaurants

The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovative uses of advanced analytics by different restaurant chains across the world.

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how-the-online-ecommerce-model-is-disrupting-cpg
How The Online Ecommerce Model Is Disrupting CPG   Victoria Greene     April 24, 2018   Analytics , Analytics trends , Blog , Customer Analytics , E-commerce , Retail Analytics

Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now.

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