Manthan Among Top 4 Customer Analytics Solution Providers ‘Built-for-Marketers
Manthan Among Top 4 Customer Analytics Solution Providers ‘Built-for-Marketers’
Leading research firm cites Manthan among new breed of Customer Analytics solution providers that automate complex decision making for modern marketers
BANGALORE, India-- (BUSINESS WIRE) --Manthan, the leading innovator in AI and Advanced Analytics, announced that it has been recognized as one of the top Customer Analytics vendors by a leading independent research firm. This rigorous evaluation is conducted once in two years, and the 2018 report identified nine customer analytics solution providers and scored them on 39 criteria.
“This recognition is a testament to our retail industry expertise, and demonstrates our strong data science rigor”
The report states, “Manthan positions itself as a customer marketing platform with its Customer360 and TargetOne platforms. It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers — with distinct interfaces and functionality for each. Manthan specializes in problems unique to large retailers, such as defining customer churn and merchandizing.”
The report also noted “Maya, its intelligent assistant that allows marketers to query data through speech could become more valuable as conversational computing takes off.”
"This recognition is a testament to our retail industry expertise, and demonstrates our strong data science rigor,” said Atul Jalan, CEO and Founder, Manthan. “This reinforces our strategic investments in high-end martech software and shows the faith our customers have in us – in helping them get the most from their data.”
These solutions differ from their do-it-yourself (DIY) incumbents in that they perform common CA techniques automatically, eliminating the need for data scientist intervention. Customer Insight professionals desire a single view of the customer and want speedy ‘insights-to-action’ that modern CA platforms offer
Manthan is a leading cloud analytics company pioneering applications for consumer-facing businesses. Manthan excels in the application of decision sciences and AI, with a restless need to invent and bring ideas to life. Its suite of products has been recognized for enabling the shortest path to profit. Manthan’s products are unique in their ability to use machine intelligence to process decision contexts and respond automatically with actions. Manthan’s innovations aim to bring a new paradigm of auto-guided, and autonomous business decisions and actions, executed at scale. Headquartered in Bangalore with offices in Santa Clara, London, Dubai, Mexico City, Singapore and Manila, Manthan’s footprint spans 22 countries. For more information, please visit https://www.manthan.com.