Customer Data Platform
Aggregate data from first and third party data sources and manage it effectively to get a better understanding of every customer.
Build customer personas, uncover marketing opportunities and deliver personalized recommendations.
Target customers effectively with relevant and contextual communication across all engagement channels - in real time or planned.
Data and Technology Ecosystem
Digital targeting made easy through our curated partners for identity resolution, data enrichment and ad serving.
Gartner Hype Cycle for Retail Technologies 2018 Mentions Manthan for Algorithmic Retailing, AI in Retail, and Cognitive Expert Advisors.
Manthan listed in the Gartner Hype Cycle for Retail Technologies 2018 for Algorithmic Merchandising Optimization and Customer-Centric Merchandising and Marketing.
Use Cases - Customer Insights
Segment customers based on their engagement lifecycle, track change in behavior over time and target them with campaigns that modify behavior.
Identify customer segments based on their purchases and browsing behavior, influence and track desirable segment migration
Maximize customer lifetime value
Know the future value of every customer to identify marketing opportunities and plan your acquisition techniques
Customer churn prediction
Proactively identify customers likely to churn and create effective retention strategies
Use customer insights and analytics to devise new engagement programs for your members, grow loyalty and share of wallet
Use Cases - Campaign Management
Next best action marketing
Recommend best offers and products, recommend products bought together, hot selling products etc. based on personas, browsing history and past purchases
Track customer path to purchase across channels, influence movement towards purchase and capitalize on every micro-moment
Recognise customer behavior and preferences, and identify them when they are inside the store, the aisle they are in and send targeted promotions to influence purchases
Dynamically present offer and content on newsletters using customer attributes such as home-store, lifestyle, location and preferences
Web and App personalization
Personalize customer experience on website and mobile app, send relevant offers, past shopping, browsing and wish list based promotions
Accurately measure the revenue lift of your campaigns, channels and offers and get a holistic view of your marketing effectivness.
Manthan Customer360 is a cloud-based customer analytics solution that enables marketers with a unified view of the customer by aggregating and analyzing their transaction, loyalty and campaign data from conventional and digital channels. Customer360 integrates context with behavioral insights to create ideal responses for every customer interaction. With descriptive, predictive, and prescriptive algorithms, Customer360 allows the marketer to understand customers’ purchase and digital behavior. The marketer can create ideal responses for every customer interaction, personalize and target contextually to improve marketing ROI.
Manthan TargetOne is a cloud-based SaaS solution that serves as a centralized, integrated personalization platform that maintains customer profiles across all touch points. TargetOne delivers increased purchases, loyalty and marketing ROI by enabling marketers to have 1:1 dialog with shoppers.