Forrester Wave Customer Analytics Solutions Q2 2018 | Manthan

The Forrester Wave™

Customer Analytics Solutions, Q2 2018

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“Manthan’s sweet spot is advanced customer analytics for retailers. Manthan positions itself as a customer marketing platform with its Customer360 and TargetOne platforms. It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers”

Trusted by over 200 businesses worldwide, Manthan addresses scenarios such as

Know what offers and products each customer wants and activate micro-moments to engage them

Instantly recognize churn possibility and activate campaign to retain the customer

Identify your best customers, select your top acquisition channels and nurture them to drive maximum revenue

Suggest cross-sell, look-alikes, product pairs and bundles and best recommendations for a customer

  • Hyper Personaliztion

  • Churn management

  • Cutomer Lifetime Value

  • Porduct Recommenadtions

“We have been able to give our clients a completely new perspective on their business by bringing the customer and her needs at the center of the conversation. A holistic understanding of the customers' motivation and a timely response to her needs is critical for success today.”

- Varij Saurabh, Director of CA, Manthan

What do customers love about Manthan’s Customer Marketing Platform?


Strong retail industry expertise with out-of-the-box solutions

ML Algorithms

Ease of building personas and deliver personalized recommendations

Omnichannel Personalization

Effective, real-time targeting with relevant communications across channels

Data and Technology Ecosystem

Strong partner ecosystem for identity resolution, data enrichment and services

  • Domain

  • Segmentation

  • Targeting

  • Ecosystem

Manthan's other specialized use cases

Manthan's other specialized use cases

Hyper Targeting

Leverage cross channel behaviour, advanced analytics and 3rd party data sources to build micro segments that help you hyper target every customer

Marketing Analytics and

Accurately measure the revenue lift of your campaigns, channels and offers and get a holistic view of your marketing effectivness.

Lifecylce Marketing

Segment customers based on their engagement lifecycle, track change in behavior over time and target them with campaigns that modify behavior.

In-aisle targeting

Recognise customer behavior and preferences, and identify them when their inside the store and the aisle they are in and send targeted promotions to influence purchase behavior.

Customer lifetime value

Measure the value of every customer to identify marketing opportunities and devise look-alike customer acquisition campaigns.

web personaliztion

Personalize the experience of customers when they visit your website. Recommend best offers and products, recommend products bought together, hot selling products etc based on personas, browsing history and past purchases.

App personaliztion

Personalize the experience of customers with your mobile app. Send geo relevant offers, best offer set, shopping and wish list based offers.

News Letter

Dynamically present offer and content on newsletters, through our recommendation engine, using customer attributes such as homestore and lifestyle

  • Hyper Targetting

  • Marketing analytics and attribution

  • LifeCyce Marketing

  • In-asile Targeting

  • Customer Lifetime value

  • Web Personalization

  • App personalization

  • Newsletter Personalization