Know how to calculate customer lifetime value | Manthan

Customer lifetime value

Lifetime value assigns a future monetary value to a customer relationship by predicting their future spend and likelihood to stay with the brand. This information helps you understand whether a certain channel is giving you sub-par customers, and if certain marketing levers need tweaking. For example, you may want to cap the acquisition spend on a channel, if you know the likely value of the acquired customer, or tune your landing pages if you know what high-value customers first buy. Knowing your most valuable customers also helps you prioritize investments to retain them.

Download this whitepaper to learn how you can focus on Customer Lifetime Value for high-performance marketing

Download whitepaper