CDP - more than
just a three letter acronym

Get ownership of data with this marketer-owned data powerhouse
that will boost real-time customer experiences

Identity Data

  • Phone number
  • Cookie ids
  • Loyalty data
  • POS
  • Email id

Behavioral Data

  • Visits
  • Offer redemptions
  • Campaign response
  • App launch & browsing

Transactional Data

  • Purchase
  • Feedback
  • Spend
  • E-mail

Aggregator Data

Customer Service Data

Profile
Unification

Predictive
Segmentation
and Insights

Segmentation

  • Rule based
  • RMFE segmentation
  • ML based

Predictions and Decisioning

  • Next best actions
  • Recommendation engine
  • Channel optimization
  • Journey marketing
  • Marketing analytics

Omnichannel
Marketing

Customer
Touchpoints

Direct

  • Email
  • Sms
  • App

In-Store

  • POS

Custom Audience

API Integrations

Omnichannel
Ingestion

Profile
Unification

Predictive
Segmentation
and Insights

Omnichannel
Marketing

Customer
Touchpoints

CDP -– Is it right for you?

In a day and age where consumers don’t just buy goods and services,
but also experiences, competing and winning in retail requires treating
every customer as unique. If you’re unable to run certain
marketing programs today, consider a CDP.


Download this paper to evaluate CDP capabilities vis-à-vis your requirements

Considering a CDP?

Download this free checklist to create your RFP document.


Download CDP checklist now

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Manthan CDP++
Two steps beyond CDP

We offer a full-suite CDP, with best-in-class data accuracy and
security capabilities apart from being:

The Fastest

Fully Scalable

Intelligently Automated

Technologically Superior

Case Studies

Customers who dominated data

Know more about CDP

Watch David Raab's view on CDPs
in Detail

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