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Customer Data Platform: Handbook

The concept of CDP has become highly relevant today for multiple reasons. Most prominent is the need to provide highly personalized experience to each individual customer. Today, customers are unforgiving if your staff cannot immediately respond to their queries or is unable to anticipate their needs based on their profile and history, or if you show irrelevant products and offers to them. They have come to expect some personalization as a norm. Getting all the data about the customer in one place is the starting point for a personalized engagement.

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