with 2000+ stores leverages
Customer Data Platform for growth marketing.
million customer
profiles in CDP
mn communications
per month
growth in avg customer
spend
more business from
loyal customer
The retail group is a household name in the Indian sub-continent, with presence in 400 cities and towns, and daily shopper traffic of 2 million. They serve vast variety of customer needs through their supermarkets, hypermarkets, departmental stores, fashion, home décor, consumer durables, convenience stores and neighborhood store formats. They run 7 loyalty programs, have recently ventured into e-commerce. They have also launched a mobile wallet which is seeing great success with customers across formats.