AWS Retail competency | Manthan
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Customer Marketing Platform

Manthan is a leading provider of customer marketing solutions that

serves the needs of IT, data scientists and marketing users.

Our handbook on Customer Data Platforms
Single View Customer
Single View of Customer

Stitch together profiles,
interactions,response & purchase
data across channels.

Data Enrichment
Data Enrichment

Enrich customer data using with algorithms and scoring. Bring in third party data to ensure high quality

Customer  Touchpoints
Customer Touchpoints

Leverage single view of customer across enterprise with all customer touchpoints

The foundation of Manthan Customer360 is an omni-channel customer data platform that stores and processes customer data captured from different data sources. The underlying platform has the capability to aggregate data from all sources,apply standardization and de-duplication to create a golden record of the cutomer.

In addition to capturing as-is customer data , the platform maintains analytical insights derived from data and marketing hypotheses. The solution offers pre-packaged analytical algorithms to build customer personas, uncover marketing opportunities through customer micro-segmentation, customer lifecycle analytics, churn management etc.



Manthan - AWS partnership

Manthan is an advanced technology partner of AWS and a key partner for digital customer experience solutions.

Manthan and AWS share the goal of making our customers successful through data, analytics and cloud. Together, we offer the best in class solutions - with Manthan’s marketing and retail domain expertise and AWS’s low-cost cloud computing strength and world-class support. This partnership helps us meet and exceed our customers’ demanding requirements.


Amazon Web Services (AWS) provides a reliable, scalable, low-cost Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to customers in 190 countries and all industries from data centers located in regions throughout the world.

AWS offers a complete set of infrastructure, platform and application services that enable customers to run virtually everything in the cloud—from enterprise applications and big data projects to social games and mobile apps—in an open, flexible, agile and secure environment.

testimonial1 " Being on AWS is a strategic choice for Manthan - time to market is critical for us and our customers. The cloud offers us agility,scalability and security that B2C require without the hassle of long set-up time and expensive hardware commitments. "
- Vijay Chidambaram, Head of cloud engineering at Manthan
Customer Marketing Platform

"Vendors such as Manthan are helping marketers optimize their marketing mix and personalize experiences using customer look-alike, propensity, and attribution models."

Forrester 'The State of Customer Journey Mapping' 2017


"Manthan's sweet spot is advanced customer analytics for retailers. Its robust customer data model underlines prebuilt KPIs and predictive scores, Which retailers and other direct-to-consumer brands find alluring."

Manthan named a strong performer in Forrester Wave, Customer Analytics Solution, Q2 2018

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Gartner Hype Cycle for Retail Technologies 2018 Mentions Manthan for Algorithmic Retailing, AI in Retail and Cognitive Expert Advisors.

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Future Group, India's leading multi-format retailer

Reduced customer churn by 8% through personalized offers

AWS Future
Download Case Study

Large Mexican grocery chain with 235+ stores.

Increased customer visit frequency by over 9% with advance customer analytics.

Download Case Study

Charming Charlie, US based fast fashion retailer

Achieved 5X lift in response rates from at-risk customers with unified customer profile.

Download Case Study

US based supermarket chain with 3 mn+ customers

Boosted website traffic by 15% and reduced bounce rates with contextual recommendations

Download Case Study

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