Stitch together profiles,interactions,response & purchase
data across channels.
Enrich customer data using with algorithms and scoring. Bring in third party data to ensure high quality
Leverage single view of customer across enterprise with all customer touchpoints
The foundation of Manthan Customer360 is an omni-channel customer data platform that stores and processes customer data captured from different data sources. The underlying platform has the capability to aggregate data from all sources,apply standardization and de-duplication to create a golden record of the cutomer.
In addition to capturing as-is customer data , the platform maintains analytical insights derived from data and marketing hypotheses. The solution offers pre-packaged analytical algorithms to build customer personas, uncover marketing opportunities through customer micro-segmentation, customer lifecycle analytics, churn management etc.
Manthan - AWS partnership
Manthan is an advanced technology partner of AWS and a key partner for digital customer experience solutions.
Manthan and AWS share the goal of making our customers successful through data, analytics and cloud. Together, we offer the best in class solutions - with Manthan’s marketing and retail domain expertise and AWS’s low-cost cloud computing strength and world-class support. This partnership helps us meet and exceed our customers’ demanding requirements.
Amazon Web Services (AWS) provides a reliable, scalable, low-cost Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to customers in 190 countries and all industries from data centers located in regions throughout the world.
AWS offers a complete set of infrastructure, platform and application services that enable customers to run virtually everything in the cloud—from enterprise applications and big data projects to social games and mobile apps—in an open, flexible, agile and secure environment.
"Vendors such as Manthan are helping marketers optimize their marketing mix and personalize experiences using customer look-alike, propensity, and attribution models."
Forrester 'The State of Customer Journey Mapping' 2017
"Manthan's sweet spot is advanced customer analytics for retailers. Its robust customer data model underlines prebuilt KPIs and predictive scores, Which retailers and other direct-to-consumer brands find alluring."
Manthan named a strong performer in Forrester Wave, Customer Analytics Solution, Q2 2018
Gartner Hype Cycle for Retail Technologies 2018 Mentions Manthan for Algorithmic Retailing, AI in Retail and Cognitive Expert Advisors.
Future Group, India's leading multi-format retailer
Reduced customer churn by 8% through personalized offers
Large Mexican grocery chain with 235+ stores.
Increased customer visit frequency by over 9% with advance customer analytics.
Charming Charlie, US based fast fashion retailer
Achieved 5X lift in response rates from at-risk customers with unified customer profile.
US based supermarket chain with 3 mn+ customers
Boosted website traffic by 15% and reduced bounce rates with contextual recommendations
Core-infrastructure that accelerates unification of all customers data to provide a single version of truthRead more
Grow customer value through lifecycle marketingRead more
Proactively arrest churn and grow customer valueRead more
Move over Nostradamus: Prescriptive analytics takes control of customer engagementRead more