Why bring customer data together?
Your business descisions are as good as your understanding of the customer.
A Customer Data Platform
- Is critical for seamless customer engagement, providing you the ability to deliver a consistent customer experience across all touchpoints
- Provides better context, richer analytics and personalization based on cross-channel behavioral data
- Impacts multiple parts of your business, not just marketing. e.g. customer service, location analytics, pricing, assortment planning
Manthan improves the quality of customer data and brings in third party data sets, to help surface opportunities and enhance the quality of insights
"Upfront deployment costs and long timeframes have been barriers to implementing customer analytics solutions. Manthan’s pre-built solutions for the retail industry and prescriptive analytics ensured quick time-to-value for rue21 and helped us gain performance improvements that would have been otherwise inaccessible”.
Dr. Mark Chrystal,
the Chief Analytics Officer
“Our partnership with Manthan and use of their customer data and analytics solution to power our digital engagement and personalization platform, has helped us deliver the kind of contextualized digital experiences and interactions that consumers are expecting from their brands of choice. Most importantly, we’re seeing these efforts translate into incremental sales and profits for our retail clients. At the end of the day, that’s what it’s all about.”
Chief Strategy Officer
How does Manthan CDP work
- Capture operational, technical and business metadata
- Batch & real-time data sync
- Optimized data model specific to your industry
- Data quality checks and corrections
- Cost effective, hybrid and real-time
- Create complete customer identity graph
- Serve various user groups: business, data analysts, data scientists
- Support marketing, customer journeys, enterprise analytics
- Applications in personalization, customer service, business intelligence