AI Marketing Orchestration
A marketing communication is no longer an abrupt interruption that fulfils a short-term objective, but is a critical step in a series of steps designed to elevate customer relationship. The days of spray and pray approach of mass marketing are numbered, with marketers realizing the futility of generic messages, the pressures of spiraling communication costs and strict customer data protection norms.
AI is a natural ally of next-generation marketing at scale – be it creating personalized experiences, crafting a series of touchpoints for each customer, designing journeys, predicting customer behaviors, or executing strategies to nurture them to the desired lifecycle stage.
Read this whitepaper to learn how you can achieve personalized marketing at scale using AI.