Articles in Category : Customer Journey

The six steps to align marketing to customer journey in retail   Amit Rohatgi     April 24, 2019  Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

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5 Mobile Marketing Tactics Your Restaurant Must Deploy This Quarter   Manthan Editorial Desk     April 16, 2019  Analytics , Blog , Campaign Management , Customer Analytics , Customer Data , customer engagement , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Marketing Strategy , Personalization , Real-time Personalization , Restaurant Marketing , Restaurant Mobile Apps , Restaurants According to reports, orders placed via smartphones and mobile apps will become a $38 billion industry and makeup nearly 11% of all quick-service restaurant sales by 2020. In 2016, a Nielsen study showed us that millennials are the largest group of smartphone users, as well as the generation that di...

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Analytics changing restaurant business
10 Ways Analytics is Changing Restaurant Business   Manthan Editorial Desk     April 11, 2019  Analytics , Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Personalization , Restaurant Marketing , Restaurants Restaurant owners are sitting on a ton of data – from employee information to mobile apps, supply chain logistics to touchscreen kiosks, e-commerce numbers to social media reviews....

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3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)   Bhavna Sachar     January 3, 2019  Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...

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Riding the Rollercoaster: Your Approach to Customer Journey Marketing   Bhavna Sachar     September 18, 2018  Customer Analytics , customer experience , Customer Journey , Customer Marketing , in store experience , infographics According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. ...

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Why Customer Data Platform Is A Must Have In Retail Today?   Bhavna Sachar     August 30, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Personalization is daunting as customers today interact with brands through a variety of channels both online and offline. The collection of customer data is scattered in legacy systems – with departments such as sales, marketing and customer service holding information in silos. ...

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14 Metrics that Impact Customer Churn in Fashion Retail   Bhavna Sachar     August 27, 2018  Churn management , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Life-cycle Marketing , Customer Marketing Knowing the metrics that impact your churn can help you better understand why your customers are disengaged. By identifying potential churners before they leave, retailers can take proactive steps to neutralize it. ...

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Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018  Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah. ...

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Achieving a Single Customer View in E-Commerce   Amit Rohatgi     July 12, 2016  Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Segmentation , Market Segmentation , Personalization , Single View Of Customer Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record....

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