Articles in Category : Customer Marketing
3 Things Every Retail Marketer Needs (and where your current marketing tools may be letting you down)
January 3, 2019
Blog , Campaign Management , Churn management , customer engagement , Customer Journey , Customer Life-cycle Marketing , Customer Marketing , Data-Driven Marketing , Mobile , Multichannel Marketing , next-best actions , Path-to-purchase , Personalization
The last two decades have clearly demonstrated that the fundamentals of marketing remain the same What’s changed are the mechanisms used to achieve this. Pre-digitization, communications were one-way through mass media and only touchpoint was at the physical store...
Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018
June 12, 2018
Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization
“Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...
Amazon vs Rest of the World
December 26, 2017
Analytics , Blog , Customer Analytics , Customer Data , Customer Marketing , E-commerce , Marketing Strategy , Retail Analytics
Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy. ...
7 Ways to Define Winning Customer Segments
July 22, 2015
Analytics , Campaign Management , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Marketing Analytics , Marketing Strategy , Predictive Analytics , Retention
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics....
Battle of The Segments: Market Segmentation vs. Customer Segmentation
July 20, 2015
Analytics , Customer Analytics , Customer Data , Customer Insights , Customer Marketing , Customer Segmentation , Data-Driven Marketing , Market Segmentation , Marketing Analytics , Marketing Strategy
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance? ...
Webinar:The 4 Marketing Skills You Need to Survive
June 24, 2015
Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....