Articles in Category : Omnichannel Retail
What goes into a Customer Data Platform Implementation
October 29, 2018
Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers
A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...
The year 2018: Predictions for Convenience Stores
December 1, 2017
Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Merchandise Analytics , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain
As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....
Sort it Out. The need for Customer Centric Merchandising Assortments.
September 26, 2016
Assortment Mix , Assortment optimization , Brand Loyalty , Customer Centric Merchandising , Merchandise Analytics , Merchandise Analytics , Merchandise Assortment , Omnichannel Retail , Price Optimization , Real time Analytics , Shopper Loyalty
Here are a few reasons why building a Customer Centric Merchandising strategy for pricing , promotion, assortment, placement and in-store merchandising is key to Retailer success in today’s dynamic retail markets...