Articles in Category : Multichannel Marketing

What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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The year 2018: Predictions for Convenience Stores   Santosh Kumar     December 1, 2017  Assortment optimization , C-Store , Customer Analytics , customer experience , Customer Segmentation , Data-Driven Marketing , Multichannel Marketing , Omnichannel Retail , Personalization , Price Optimization , Retail Analytics , Single View Of Customer , Supplier Collaboration , Supplier Collaboration in Retail , Supplier Performance , Supply Chain As the convenience stores segment goes through yet another year of evolution, catering to the new 'I need everything personalized' customer is clearly standing out as the biggest differentiator from the competition....

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Analytics Based Omnichannel Experience   Santosh Kumar     September 14, 2017  Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

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Multi-channel Customer Marketing
New Guide: Integrating Interactions with Multi-channel Customer Marketing   Sanjay Kupae     April 29, 2015  Analytics , Customer Analytics , Customer Journey , Multichannel Marketing Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer. ...

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