Articles in Category : Real-time Personalization

Manthan named a Strong Performer in Forrester’s Customer Analytics Wave™ Q2 2018   Bhavna Sachar     June 12, 2018  Blog , Customer Analytics , Customer Data , Customer Insights , Customer Journey , Customer Marketing , Customer Segmentation , Forrester , Loyalty , Market Segmentation , Marketing Analytics , Marketing Events , Marketing Measurement , Marketing Strategy , Personalization , Real-time Personalization “Manthan specializes in problems unique to large retailers”, “It does a good job of addressing the three distinct personas in the analytics value chain — business users, data scientists, and data engineers.” -The Forrester Wave™: Customer Analytics Solutions, Q2 2018...

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3 Tips to Personalize Retail Newsletters   Santosh Kumar     March 21, 2018  Customer Analytics , customer experience , Customer Journey , Grocery , Personalization , Personalized notifications , Real-time Personalization , Target One As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah. ...

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Counterpunching AmazonGo   Santosh Kumar     January 30, 2018  Customer Analytics , Instore personalization , Mobile , Promotions , Real-time Personalization , Retail Analytics , Target One At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it's done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’....

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Instore Real-time Personalization: Relevant, Contextual and Rewarding Customer Engagement   Amit Rohatgi     February 15, 2017  Blog , Instore personalization , Real-time Personalization , Target One In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations....

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