Articles in Category : Brand Loyalty

Analytics Based Omnichannel Experience   Santosh Kumar     September 14, 2017  Blog , Brand Loyalty , Customer Analytics , Multichannel Marketing , Omni channel retail , prime loyalty program , The Everything Store Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space....

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Sort it Out. The need for Customer Centric Merchandising Assortments.   Reshma suhas     September 26, 2016  Assortment Mix , Assortment optimization , Brand Loyalty , Customer Centric Merchandising , Merchandise Analytics , Merchandise Assortment , Omnichannel Retail , Price Optimization , Real time Analytics , Retail Analytics , Shopper Loyalty Here are a few reasons why building a Customer Centric Merchandising strategy for pricing , promotion, assortment, placement and in-store merchandising is key to Retailer success in today’s dynamic retail markets...

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