Bolt-On Customer analytics solution for Hadoop

BOLT-ON APP FOR LEADING HADOOP DISTRIBUTIONS

SOLUTION

Customer360 is the fastest approach to monetize your Big Data. The pre-packed analytical algorithms, customer data model, mining engines and ready to go configurations for Hadoop enables marketers and analysts to begin running algorithms on large data sets within a few hours.

Achieve single view of data by harmonizing structured and unstructured data into a transformed data lake, ready for analytics

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Run analytics at scale to cost-effectively process large volumes of data to understand and predict customer behavior.

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Track performance and identify opportunities in real time by surfacing insights with rich dashboards.

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Achieve Single View of Data

Customer360 manages all aspects of data on-boarding and aggregation. The data integration engine consumes data in batches or real time into a data lake. A transformed data lake is created by cleaning, harmonizing and linking with identifier across different source systems.

The Transformed data lake also serves data for the customer analytics data mart, which powers interactive analysis and reporting needs. Statistical algorithms can tap into the transformed data lake for predictive and prescriptive analytics.

The meta data layer provides a common definition for the business metrics and access control to the data across different layers.

Analyze at Scale

Customer360 algorithms run on Spark, a flexible in-memory processing and analytics framework which allows businesses to cost effectively use very large data sets for analysis, instead of sample data.

Data management, cluster sizing and machine configurations are optimized for performance.

Customer360 can deliver personalized product and offer recommendations by analyzing data of 25 million customers with 3 Billion transactions at the product level within 20 minutes.

Analyze at Scale

Customer360 algorithms run on Spark, a flexible in-memory processing and analytics framework which allows businesses to cost effectively use very large data sets for analysis, instead of sample data.

Data management, cluster sizing and machine configurations are optimized for performance.

Customer360 can deliver personalized product and offer recommendations by analyzing data of 25 million customers with 3 Billion transactions at the product level within 20 minutes.

Track Performance in Real-time

Customer360 can surface real time insights about campaigns, path to purchase, ecommerce funnels and other operational metrics.

Customer360 leverages scalable listeners to robustly consume information from operational systems, process it and publish insights on to dashboards using high throughput distributed messaging systems like Apache Kafka and Amazon Kinesis.

ALL THE BIG DATA & ANALYTICS CAPABILITIES YOU NEED - UNPACK. GO.

Analytical views & infographic

Data exploration & analysis

List management

Segmentation

Churn Analysis

Customer Lifetime Value

RFM Scoring

Market Basket Analysis

Propensity Modeling

Product recommendation

Customer recommendation for NPI

Cross-sell recommendation

UNPACK. GET STARTED.

You don’t have to wait ages for deployment. Customer360 can start delivering profitable decisions in just 2 weeks. That’s what Manthan calls Switch On - packaged analytics solutions that accelerate time to benefit and provide new abilities to the agile marketer.

Setup

13 years of experience translated into packaged applications tailored for specific functions, delivered over the cloud. Ready to use on day 1.

Load

Pre-built connectors and defined processes drive faster self service data loading into a built for analytics marketing data model. Unify data from external and enterprise systems.