Articles in Category : Attribution

Webinar:The 4 Marketing Skills You Need to Survive Joanna Beerman June 24, 2015 Agile Marketing , Analytics , Attribution , Customer Analytics , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer....

The New 4 A’s of Marketing: Analytics is the Glue Hillary Ashton March 31, 2015 Agile Marketing , Attribution , Customer Analytics , Customer Insights , Marketing Analytics , Marketing Measurement , Marketing Strategy , Marketing Technology Officer , Personalization The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with a particular emphasis on the fourth “A” - analytics. Best-in-class marketers are using technologies and analytical skillsets to become better at the 4A’s of marketi...

The New 4 A’s of Marketing: A Call for Accountability Hillary Ashton March 19, 2015 Attribution , Customer Analytics , Marketing Measurement , Marketing Strategy The third in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton comments on the importance of justifying the value of marketing and its overall contribution to business performance. Discussion includes commentary on marketing metrics and attribution....