Today’s marketer needs to be savvier than ever to succeed. The power now rests in the hands of the discerning consumer – who can view, on-demand, any detail related to the four P’s. That is, a consumer can access information on your (and your competitor’s) – product, pricing, promotions and places,right now.
Competing on price isn’t an option for most businesses today. Sustainable competitive advantage now rests in the marketer’s to meet the demands of the customer – and delight her with a positive brand experience.
Watch this webinar
, hosted by Manthan’s Head of Customer Analytics
Hillary Ashton, to learn how to cultivate the right marketing skills to connect with the modern consumer. You’ll learn:
Access The 4 Marketing Skills You Need to Survive webinar now
- How to build an agile marketing organization
- How to approach 1-to-1 marketing
- How to use marketing measurement to evaluate the customer journey
- How to use marketing analytics to deliver customer insights to your business