Today’s marketer needs to be savvier than ever to succeed. The power now rests in the hands of the discerning consumer – who can view, on-demand, any detail related to the four P’s. That is, a consumer can access information on your (and your competitor’s) – product, pricing, promotions and places,right now.
Competing on price isn’t an option for most businesses today. Sustainable competitive advantage now rests in the marketer’s to meet the demands of the customer – and delight her with a positive brand experience.
Watch this webinar, hosted by Manthan’s Head of Customer Analytics Hillary Ashton, to learn how to cultivate the right marketing skills to connect with the modern consumer. You’ll learn:
- How to build an agile marketing organization
- How to approach 1-to-1 marketing
- How to use marketing measurement to evaluate the customer journey
- How to use marketing analytics to deliver customer insights to your business
More Resources 
