New Guide: Building Marketing Campaigns to Reduce Customer Churn

Sanjay Kupae March 27, 2015 Campaign Management, Customer Analytics, Customer Marketing, Marketing Strategy, Predictive Analytics, Retention

Customer Retention

Most marketers know it’s cheaper to retain a customer than to acquire a new one. However, executing an effective retention campaign is not as straightforward. Marketers who want to engage at-risk customers may ask the following questions:

Who are my customers who have already defected to a competitor?
Who are my customers that are currently exploring other options?
What should I offer to each of these segments to regain their shopper loyalty?
When should I send out these promotional offers? What channel should I use?
How do I know if my marketing campaigns were effective?

In this Hyper-targeted Customer Retention product brief, we explore how marketers can leverage predictive analytics, real-time interaction management and data-driven marketing to find out which customers are at risk of churn and how to engage them at the moment that matters. Download this new Hyper-Targeted Customer Retention solution brief to learn more about driving customer loyalty and data-driven marketing.

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Sanjay Kupae is Sr. Product Marketing Manager – Customer Analytics at Manthan. Sanjay is an analytics enthusiast, focused promoting structured and unstructured analytics solutions that help businesses understand and engage their customers better. Sanjay is passionate about marketing strategy, business development, messaging, marketing analytics and multi-channel campaign execution. Sanjay has a BE in Electronics and Communication from Bangalore University and a MBA in Strategy from University of Nebraska, Lincoln. Follow Sanjay on Twitter @skupae