- +77.6% conversion rate.
- 8x higher average revenue per email in some segments.
- The email campaign generated +30% of the day’s revenue and achieved a 16.38% conversion.
- An A/B test demonstrated that the RR personalization platform had the capacity to convert 246% more than the tool previously used.
"RichRelevance proved that the artificial intelligence in their personalization platform is much more effective. With it, we were able to reach a record conversion rate in the email campaigns."