Mastering insight-driven customer marketing

Marketers are always on the lookout to find new ways of engaging customers, while getting high returns on their marketing spend. This requires bringing together a complete and consistent view of the customer, advanced analytics to unearth insights and orchestrate personalized interactions with customers.

This datasheet details out the three components of Manthan’s customer marketing platform, and how they come together to help meet objectives such as expanding basket size, reducing churn and engaging customers in a contextual manner.