AWS - The Pizza company Case Study | Manthan

The Pizza Company, Thailand gains over 12% in average purchase frequency

Advanced analytics powers personalized marketing

About the client

This restaurant Chain in Thailand is a recognized brand with 300+ stores and over 2 million customers. The chain had poor same store sales growth, and could not convert customers in spite of investing in marketing solutions earlier.

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Specific problems

Dwindling same store sales growth
Zero ROI on past marketing technology investments
No targeted marketing and no personalization
Long lead time to create campaigns, resulting in only 2 promotions per quarter

Deep Dish Insights

Root cause analysis revealed that average order value and order size were healthy, but customer visit frequency needed improvement