Data-driven Strategies to Control Margin Erosion in Fashion Retail

Fast-growing retailers with well-defined value propositions are being celebrated as modern retail success stories. This article looks at three of these bright retail sparks and the elements that make them so appealing to customers.

What transaction and customer information should you track as part of your multi-channel retail strategy? How can you use this information in your strategic decisions?

Targeting the new fashion customer requires integrating a wider set of big data across store, digital, social and mobile interactions, and stitching together a picture of the customer journey that opens up new possibilities for personalized and highly relevant marketing.

In the world of omni-channel marketing, progressive retailers are implementing new and impactful ways to manage pricing, inventory and multichannel fulfillment to optimize markdowns and cut losses.

Omnichannel retailing is opening new opportunities for apparel brands to create shopping differentiation by connecting customer journeys from clicks to bricks and vice-versa.

We explore ship-from-store trends and discuss how retailers are using their stores to fulfill online and regional orders, in a move to compete against pure play ecommerce giants like Amazon and eBay.

Fashion Retailers can trim the store while increasing the assortment, reduce the inventory while never going out-of-stock and above all boost the customer experience with ‘endless aisles’.

Analytics can make an incredible difference in the way Fashion Retail works, right from choosing the best pricing and markdown strategies to predicting the next season trends.

Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.

Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.