A few key technology-enabled capabilities that were identified as important areas of investment to improve a business over the next five years, quoted from The Gartner Digital Commerce Vendor Guide, 2015:

Agility: Retailers, brands, and B2B commerce executives are focused on agility, flexibility and the ability to react quickly to market and customer changes. This, in turn, impacts license and deployment models, forcing vendors to provide SaaS or hosted commerce deployment options, and subscription, revenue-share, or transaction-based licensing models.

Rising expectations: Consumer expectations continue to rise, increasing the complexity of digital selling which, in turn, increases the number of application integrations required to deliver the desired customer experience.

During the next three years, 60% of digital commerce analytics investments will be spent on customer journey analytics.

By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.

Manthan’s Omnichannel retailing solution combines sophisticated web, customer and merchandise analytics to create the ideal shopper experience. Our wing-to-wing analytics solutions bring you a comprehensive understanding of the shopper’s online behavior and the ability to create unique, personalized experiences.

Gartner subscribers can access the report at Gartner.com

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e-Commerce Analytics empowers you with real-time insights on every e-Commerce process to manage inventory and demand, increase sales and profitability and create a fantastic customer experience. Create targeted, personalized campaigns to attract, convert, up-sell, cross-sell and reward loyalty.

Personalized Marketing
Personalized Marketing

Personalized Marketing brings you the ability to walk with the customer from the moment they start interacting with you all the way through to purchase. The solution understands the customer’s behavior and matches this to the right offers across channels.

  • Increase relevant engagement: Understand your customer’s behavior across traditional and digital channels.
  • Increase repeat purchase: With a focused repurchase campaign one-time customers can be salvaged and can converted into loyal shoppers.
  • Increase basket size: Leverage your understanding of past purchase behavior to generate targeted offers.
  • Improve campaign performance: Ensure you get the best returns on your marketing investments.

Merchandise Management
Merchandise Management

Manage merchandise across channels without compromising on price realization. Multi-channel merchandise management ensures that all the roles in merchandising have the information they need for real-time decisions on assortment, fulfillment and promotions.

  • Empower all roles in merchandizing: Manage and optimize merchandise and assortment performance across your chain.
  • Identify the right assortment: Identify the fast moving, slow moving, over stocked and understocked items to help set the right assortment for the next season.
  • Create impactful promotions: Identify the right discount percentage for your promotions at every stage of the product lifecycle.
  • Boost fulfillment performance: Analyze order fulfilment by product category, geolocation and vendor.

Demand Conversion Services
Demand Conversion Services

A combination of scientific web design, improved SEO, targeted online marketing, effective use of social media and responsive customer service has the potential to convert browsers into repeat customers.

  • Conversion Rate Optimization: Go beyond traditional web analytics.
  • Pave the path to purchase: Reduce bounce rates and improve click-throughs by adopting responsive designs based on customer behavior.
  • Target the customer right: Target the right device, as 90% of users switch devices to complete transaction.
  • Keep them coming back: Keep the customer engaged with services that create the true Wow! experience.
  • Online Marketing: Understand your customer demographic and drive traffic to your website.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, The Gartner Digital Commerce Vendor Guide, 2015, Chris Fletcher, et al, 09 April 2015.