A few key technology-enabled capabilities that were identified as important areas of investment to improve a business over the next five years, quoted from The Gartner Digital Commerce Vendor Guide, 2015:
Agility: Retailers, brands, and B2B commerce executives are focused on agility, flexibility and the ability to react quickly to market and customer changes. This, in turn, impacts license and deployment models, forcing vendors to provide SaaS or hosted commerce deployment options, and subscription, revenue-share, or transaction-based licensing models.
Rising expectations: Consumer expectations continue to rise, increasing the complexity of digital selling which, in turn, increases the number of application integrations required to deliver the desired customer experience.
During the next three years, 60% of digital commerce analytics investments will be spent on customer journey analytics.
By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.
Manthan’s Omnichannel retailing solution combines sophisticated web, customer and merchandise analytics to create the ideal shopper experience. Our wing-to-wing analytics solutions bring you a comprehensive understanding of the shopper’s online behavior and the ability to create unique, personalized experiences.
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Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, The Gartner Digital Commerce Vendor Guide, 2015, Chris Fletcher, et al, 09 April 2015.