State of Customer Marketing Maturity - Middle East 2020
Delivering exceptional experiences to your existing customers is the key to business growth. The martech landscape is growing rapidly, but most businesses are unable to take full advantage of the data available to them.
The latest research highlights how B2C marketers in the Middle East assess themselves on critical marketing parameters, and reveals their current challenges.
The report underscores the importance of data, customer insights tools, predictive segmentation techniques and hyper-personalization.
Get a pulse of the Middle East market, and discover key findings by downloading this State of Customer Marketing Maturity 2020 report today.
Customer Experience Marketing chart to help you assess your own maturity levels.
This report is based on responses from leading B2C companies in the Middle East, and represents functions across e-commerce, customer engagement, CRM, and marketing. The participants are from verticals including food & grocery, fashion, specialty, restaurants, and airlines, and are from across the UAE, Kuwait, Saudi Arabia, and Greece.