Riding the Rollercoaster: Your Approach to Customer Journey Marketing

According to the Harvard Business Review it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer.
5 Steps to Mastering Customer Journey Focused Marketing in Retail

Consumer facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it is cost prohibitive with a long-drawn-out time to value.
Top Ten Ways Disney Sets The Bar For The Retail Customer Experience

There’s a lot to learn from the Disney retail experience. Even though Disney is not a retailer ,the customer experience Disney provides is truly a retail experience. Here are some moments of excellence and how we can adopt them into the retail space.