Vendor Link is transformational when it comes to realizing shared value between retailers and suppliers. A transparent, high-visibility relationship with suppliers ensures that both retailers and suppliers are agile enough to quickly react to changing shopper needs.
This ensures greater on-shelf availability, greater loyalty and increased sales and as a result, greater profitability – both for the retailer and for the supplier.
When a retailer implements Vendor Link, shoppers are big winners. This means that they can depend on a single retailer for all their needs, negating the need to patronize multiple retailers.
For Shoppers - it literally translates into greater choice, assured availability and new product lines.