This 6-page whitepaper outlines how online retailers can achieve accelerated
growth with web personalization being aligned to the customer shopping journey.
In order to surface the right products that match customer preferences and needs, marketers need deep understanding of customer behaviour. Hyper-personalization goes one step above personalization. It is about being relevant, precise, on time and aligned to the customer purchase journey.
This whitepaper can help you:
A cloud-based solution, Manthan is the central hub that lets marketers easily adopt analytics powered targeting and personalization.
Easily create targeted lists for every marketing campaign based on marketing objectives
Personalize every promotions with recommendation engine
Aggregate insights from shopping behavior, campaign responses and social engagement
Execute scheduled and triggered campaigns across all digital channels
Track and measure effectiveness of every channel, campaign, tactic and asset
Manthan enables us to executes personalized promotions for micro-segments across email and mobile apps which has driven 8% campaign lift.