The Power of Emotional Connections
Loyalty is a complex, emotional connection that occurs between a shopper and a brand. It is built over time through a combination of drivers. These drivers include marketing, merchandising, pricing, product mix, product satisfaction, shopping experiences online and in stores, problem solving when necessary, and positive interactions with associates. No single strategy or execution plan produces the number of loyal shoppers required to support a retail business. Instead, an aggregation of efforts is needed to build loyalty.
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