Merchandise Analytics Software For Improved Merchandise Analytics Score | Manthan

News at Manthan, news in retail and CPG analytics

Tableau Integrated Release Of Manthan’s Retail Analytics Scores High On Visualization And Ad-hoc Analytics

Retailers can now leverage industry leading data discovery capabilities in addition to retail ready content on a comprehensive, agile, self-service analytics solution.

Manthan, a global leader in Big Data analytics solutions for consumer connect Industries, unveiled a new version of Retail Analytics Software, complete with platform level integration of best of breed visualization capabilities from Tableau. The release enhances some unique features spanning the entire spectrum of Discovery, Descriptive, Predictive and Prescriptive analytics.

"As the only Retail Analytics solution that blends packaged retail content, enterprise BI, visual analytics, self-service data exploration and advanced analytics, Manthan Retail Analytics comprehensively addresses all in-store and merchandising needs for retailers." said Sameer Narula, Vice President – Products, Manthan.

Business users can choose from exhaustive, ready-to-use Tableau dashboards like Category Profitability, Assortment Review, Executive Snapshot, Merchandise Profitability, Inventory Tuning, Excess Stock, Geo Spatial Insights and more. Each dashboard enables ad-hoc analysis capabilities that are governed by a 5 layer of data security on the analytics platform.

Manthan Retail Analytics readily integrates enterprise and external data sources like Excel sheets, syndicated, social media and weather data. Geo Census data mashups in Retail Analytics combine demographic and geographic information with internal business data to generate deep insights into specific customer needs. This release adds geographical map based analysis on retail POS data, in conjunction with regional demographic attributes such as gender, age, income group, housing growth etc, as per US Census data statistics.

Further, easy-to-use predictive analytics models embedded in the solution can be utilized by business analysts and users without data science expertise. The new version of the Product Affinity data mining model is powered by Manthan’s award winning advanced analytics framework.

"Our clients have experienced the shortest time to benefit, with our Switch On approach that provides the first insights in just 5 days. The new release will further ease decision making among modern retailers by enabling every user - business or IT - with actionable insights, to drive profitable sales and growth”, added Seema Agarwal, VP- Retail Analytics, Manthan.

Manthan’s Retail analytics has been delighting 100+ retailers in 22 countries across segments like grocery, fashion, specialty and mass merchandizing. Manthan was voted the #1 vendor for Tier 1 retailers in the RIS software leader board report.