Next best action marketing at scale
The best way to drive higher basket value is to tactically intervene when the customer has already decided to buy a product from you. The store associate recommends a product that complements the chosen product and enhances the customer’s shopping experience.
The million-dollar question is, how do retailers replicate this model when they are not selling a thousand-dollar piece of clothing, or in the online world where thousands of customers are browsing at the same time and it is not possible to provide a human interaction.
Download this whitepaper to learn how you can do this at scale and see examples of companies that have done it successfully.