News at Manthan, news in retail and CPG analytics

Al Habtoor Motors Selects Manthan's Advanced Analytics Solution to Power Personalized Promotions

Manthan's contextual targeting engine TargetOne to deliver enhanced customer experiences and multi-channel campaign management with one-to-one customer connects

Manthan, a global leader in Big Data and Analytics solutions, has now tied up with Al Habtoor Motors, one of the leading automobile distributors in the Middle East, which has become synonymous with global brands including Bentley, McLaren, Bugatti and Mitsubishi to name a few, to build a strong omnichannel personalization platform for enhanced customer experience.

Al Habtoor Motors, part of the renowned Al Habtoor Group, has a strong footprint in the region with a diverse portfolio ranging from high-end luxury automobiles to passenger and commercial vehicles. As part of the relationship, Al Habtoor will use Manthan TargetOne, a cloud based solution, which will enable its business users to leverage analytics driven contextual personalization, to deliver increased purchases, loyalty and enhanced customer relationship.

With TargetOne, businesses can now gain a real-time view of campaign performance through a central hub, micro-segment, and utilize machine learning based recommendation engines to personalize every promotion. A unique Vehicle Personalization feature will also provide an additional edge to the business by tailoring communications to potential buyers.

"Due to the nature of rapidly changing and competitive market it was getting increasingly challenging to target and track campaigns accurately. With TargetOne we can provide our business teams with an integrated, single window view of our multi-channel campaigns. What we really liked about Manthan was that it was a cloud based solution that business users could intuitively use, and of course, the fact that we were up and running in short span of time," said Mr Sahayam K, Director IT, Al Habtoor Motors.

"Manthan TargetOne will enable us to manage our multi-channel campaigns more effectively, thereby giving us better ROI and a more impactful customer contact plan. It helps manage our campaigns from start to finish. By integrating with our core ERP, it allows for easy target segmentation and list management. Its built-in tracking and analytics are also some of the other features that we find useful," said Ms  Sujata Dutta, Head of CRM, Al Habtoor Motors

"This partnership with Al Habtoor Motors is an important milestone for us, re-emphasizing our commitment to bring best in class BI and Analytics capabilities to businesses in the MEA region by empowering them with better insights and helping them align and perform better as an organization. We believe this is the beginning of a strong and lasting relationship which will grow across the Al Habtoor Group in the near future," said  Mohammed Ehtesham , VP Middle East and Africa, Manthan.

With a regional office in Dubai Internet City, and a number of technology partnerships and customer wins, Manthan has built a significant presence in Middle East  and Africa. Manthan's award winning advanced analytics solutions enable its customers to drive the fastest path to profit with real-time actionable insights powering every decision for every role across organization.