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Real Time Personalization gets a Fillip with Manthan’s Latest TargetOne Release

Marketers can now map customer journeys across their ecommerce and digital properties to drive conversion and range discovery with Manthan TargetOne’s Real time personalization capabilities

Manthan, the pioneer in big data and advanced analytics, announced the latest release of TargetOne, its customer targeting solution with the much awaited Real time personalization capabilities. Today, customers interact with retail businesses across multiple touch points. Every such interaction encapsulates valuable insights related to a customer's intent to purchase and buying behavior. Since these event driven insights are perishable, it is imperative for retailers to intelligently respond to these events in real time for better relevance and higher conversions.

Manthan’s TargetOne offers Marketers enhanced real time personalization capabilities using contextual and real time targeting across digital channels.The solution deciphers customer interaction or events across multiple touch points using a stream processing engine, analyzes them in their respective demographic and past behavioral contexts to identify best personalization response for every customer event on the customer’s preferred channel. Each event is recognized, processed uniquely and independently.

With TargetOne, communications can be triggered in real-time based on a customer’s current interaction on a website, location proximity within the store or even geo-fenced through the mobile app. The solution comes with an interactive Journey map builder that allows Marketers to plot different paths to purchase for visitors and customers uniquely, and build engagement scenarios that manage customer interactions in real time.

“Marketing experts have for years lamented the lack of tools to accurately map customer journeys and engage synchronously across brand touchpoints. With TargetOne, we now make this vision come alive, adding real-time contextual relevance to the mix to further drive customer intimacy” says Anand Sri Ganesh, Chief Product Officer, Manthan.

With enhanced real-time interaction management ability, marketers can design meaningful, intelligent engagement campaigns to ‘Wow’ customers. As Amit Rohatgi, Director Product Management, Manthan puts it, “Real time targeting combined with TargetOne’s omnichannel capability provides retailers with the ability to offer a truly personalized experience to their customers”

Manthan will be showcasing the new release of TargetOne at booth #4111 of the National Retail Federation (NRF) Convention & Expo, January 15-17, 2017, at New York City’s Jacob K. Javits Convention Centre. Please book your chance to witness contextual and real-time personalization across channels by booking an appointment with our Subject Matter Experts.