News at Manthan, news in retail and CPG analytics

Manthan Partners With Go Think! Retail To Help Retailers Leverage Analytics And Drive Incremental Growth And Loyalty Through Personalized Marketing

The partnership brings together Manthan’s Big Data analytics capabilities with Go Think! Retail’s (GTR) deep expertise in loyalty and shopper marketing to accelerate and automate the adoption of personalized customer engagement.

Manthan, a global leader in Big Data and Analytics solutions, and GTR, the leading Retail Shopper Engagement firm, today announced a strategic partnership to help retailers grow revenues with intelligent interactions through the shoppers’ lifestages and lifecycles.

Manthan’s Cloud-based Big Data Analytics Platform will power GTR’s personalized engagement solutions. GTR will leverage advanced analytics to recognize evolving shopping preferences, and utilize Manthan’s Customer Analytics to power GTR’s omni-channel execution capabilities. This will enable retailers with the ability to deliver rich personalized content to shoppers, at the moment of truth.

“Today, retailers have access to an enormous amount of data. Yet, retailers struggle to leverage this data to uncover opportunities to increase basket sizes and improve shopper loyalty” said Hillary Ashton, Senior Vice President Analytic Solutions, Manthan, “Retailers often lack the tools, expertise and resources needed to understand shopper behavior and act on it. Our partnership addresses this challenge and enables retailers to experience higher campaign performance with personalized marketing .”

Galen Walters, CEO Go Think! Retail said “Without integration and automation, it is hard to execute data-rich personalization consistently. Manthan’s solution helps us uncover sales growth and incremental revenue opportunities for our customers by understanding shopper behavior quickly; and then going one step further by turning that insight into action through our omni-channel engagement platform. Our combined capabilities will enable our customers with the quickest approach to success with personalized shopper engagement.”

Manthan’s Big Data Analytics Solutions are used to make thousands of retail decisions every day across the world and to power retailers’ strategies with actionable insights. Manthan was cited as a strong performer in the 2016 Forrester Wave for Customer Analytics Solutions.