Customer Lifecycle Marketing
Grow customer value through lifecycle marketing
Most retailers disproportionately focus their marketing efforts on acquiring new customers rather than growing business from their existing customers. This is surprising - given just a 5% increase in customer retention can increase company profitability by 75%!
Retailers need to move towards customer lifecycle marketing – and define their nurturing goals to maximize returns from existing customers.
Lifecycle marketing nurtures customers through their relationship and achieves:
- Increased up-sell
- Higher customer retention
- Re-activation of dormant customers
- Great customer referrals
Manthan’s lifecycle marketing delivers on key business asks:
- Unified view of the customer across channels and touchpoints
- Strong, out-of-the box, business-ready customer insights
- Automated omnichannel campaign execution
- Hyper-personalization based on customer lifecycle and likes
- Real-time customer engagement, offline and online