Article on Customer Retention Strategies in Retail - Fashion | Manthan

Boosting Customer Retention in Retail

For a brand, loss of an active customer is not only a blow to the revenue, but also has a cascading effect on the customer’s network; and the company has to invest heavily in future customer acquisition. Despite this, churn management programs at most retailers don’t focus on long-term customer engagement.

Read this article to learn how AI and advanced analytics can operationalize each component of a comprehensive churn management program.

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