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Satisfying a Hunger for a
Single Version of the Truth

A Manthan Case Study

About the Client

Charming Charlie is a leading North American Fashion jewellery and accessories retailer. Recognized for leading a retail revolution with its uniquely designed in-store experience, rapid growth rate and ability to scale at a fast pace, Charming Charlie needed an efficient way to find “the single truth”.


Million Sales





Business Challenges

Sheer volume of data across all systems and its complexity required dynamic, intuitive, and retail-specific analytics solutions to provide information through a centralized location with one true value.

Managers needed quicker access to real-time business performance measurement across locations and stores.

Store personnel required insights to determine and predict category specific assortment values, range of products to keep and carry.


Employees needed an efficient way to find ‘the single truth’. Everyone had their own database or spreadsheet and we all were doing a lot of data crunching.

Senior Director IT applications, Charming Charlie


Why Manthan?

Charming Charlie choose Manthan based on its rapid implementation capability and the fact that it could pull data from multiple systems, such as the company’s POS, inventory and labor management applications.

Manthan’s Solution

Delivered retail-centric architecture with pre-built metrics, dashboards and reports.

Improved business user adoption due to an easy-to-use interface backed by powerful role-based analytics.

Enabled intelligence support in merchandising, shelf-planning and promotional initiatives.

Provided predictive capabilities on matters like potential out-of-stock situations.


We take the heavy lifting out of the equation so employees can focus on sophisticated data analysis. About 95% of the reporting most companies need is delivered right out of the box, although retailers can create additional ways to view the reports and information provided.

Vice President of Sales and Marketing, Manthan


Business Results

Top management across merchandising, store operations, planning and finance obtained a single version of the truth with managed services on the cloud.

Managers could create custom dashboards and reporting views comparing the performance of different stores and highlight the outliers.

Employees could view performance information such as sales breakdowns by attributes, and size, with minimum to no IT support.

Real-time actionable insights improved business agility, data security and lowered costs.


In today’s fast changing and dynamic market, analytics plays a critical role in our ability to keep ahead of fashion and consumer trends. Partnering with Manthan for our Cloud strategy has helped extend the reach of analytics within the organization. Now, every decision maker has access to sophisticated analytics and actionable insights, at all times.

Vice President of IT, Charming Charlie


Quantified Benefits


Reduced markdowns


Increased conversion rate


Increase in full price merchandise contribution

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About Manthan

Manthan is a leading cloud analytics company for consumer facing businesses. We excel in the application of decision sciences, advanced math and artificial intelligence and have a restless ability to invent and bring ideas to life. Manthan’s analytics solutions are powered by AI, cloud and prescriptive capabilities. They are unique in their ability to use machine intelligence to process every decision context and respond automatically with actions and recommendations to manage every aspect of a consumer business, whether its marketing, merchandising, channel/store, demand or supply.

Manthan’s inventions aim to bring a new paradigm of context-aware, automated and algorithmic business decisions and actions, executed at scale, Visit