As many CPG manufacturers experience a sustained drop in net sales growth, there's a growing imperative to adopt a holistic approach to analyzing and using shopper data. CPG marketers are increasingly employing advanced predictive analytics to gain a deeper understanding of today's digitally-savvy shoppers. Those insights are vital to activating the shopper's journey and driving incremental growth.
By moving from the traditional "descriptive" analytics approach to forward looking "predictive" analytics capabilities, CPG marketers are now driving truly actionable results from their data. It all comes down to how detailed your "shopper magnification" is – are you able to transform this complicated mass of information into specific insights about shoppers, their wants and needs?
Download our new white paper, "Why Understanding and Activating the Shopper's Journey is Vital to Driving Growth," to explore how you can better understand and activate the shopper's journey. The paper details how predictive analytics enable CPG marketers to develop a much stronger understanding of what is being sold, how it is being sold, and where it is being sold.
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Manthan is a leading cloud analytics company for consumer facing businesses. We excel in the application of decision sciences, advanced math and artificial intelligence and have a restless ability to invent and bring ideas to life. Manthan’s analytics solutions are powered by AI, cloud and prescriptive capabilities. They are unique in their ability to use machine intelligence to process every decision context and respond automatically with actions and recommendations to manage every aspect of a consumer business, whether its marketing, merchandising, channel/store, demand or supply. Manthan’s inventions aim to bring a new paradigm of context-aware, automated and algorithmic business decisions and actions, executed at scale, Visit www.manthan.com