Today’s shopper’s path to purchase is increasingly being fragmented across multiple channels, making it significantly more difficult for CPG manufacturers to truly understand buying behaviors and preferences. At the same time, there has been an explosion of data that CPG organizations must contend with. To win in this complex and fiercely competitive consumer goods marketplace, CPG companies need to look at Big Data with a business strategy grounded on how to strategically use data.

This Whitepaper will discuss:

  • Defining your Big Data Strategy
  • Framing Up a Big Data Strategy That Fits Your Actual Business
  • Building a Big Data ‘Platform’ That Drives Real Impact, Right Now
  • The Big Data Inflection Point: Seizing Your Competitive Advantage
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