If you’re a CPG manufacturer, then you already know that the old rules for anticipating and activating shoppers no longer apply.

The wide range of resources available to shoppers has resulted in a radical new consumer environment. And in order to respond to changes in shopping behaviour, you need to first understand and analyze the shopper’s journey – and then evolve your approach to reignite growth and profits.

This whitepaper will cover

  • Key trends behind changing shopper behaviour
  • New strategies for CPG manufacturers
  • Using advanced analytics to impact shopper activation
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