Solutions for CPG manufacturers: powerful analytics to help predict and activate the entire shopper journey.
The shopper is no longer a mystery – at least she shouldn’t be for CPG manufacturers. With Manthan’s portfolio of advanced analytics products, you can understand shoppers better (even intimately), identify and predict what they want, and know exactly how and where to reach them, with offers and promotions that they are most likely to prefer.
Demand Signal Management: Enabling CPG manufacturers to identify demand and streamline supply.
If you as a CPG manufacturer were to have real-time insight into shopper behavior (especially shopper behavior in-store) imagine the impact that it would have on your ability to understand and predict demand. And of course, plan supply accordingly. That’s what Manthan’s Demand Signal Management for the CPG industry promises.
Shopper Analytics: An analytics solution customized to meet the unique demands of your CPG brand.
Not every brand faces the same challenges. Shopper Analytics helps you to understand the unique challenges that your brand faces with the shopper and then addresses them with a customized analytics package. Remember that with every new challenge you discover, come new business-building opportunities as well.
Manthan CPG featured in Consumer Goods Technology Magazine's 2014 Technology Solutions Guide for Data.
Kirk Wheeler, EVP and GM - Manthan CPG Practice, speaks to Consumer Goods Technology on managing Big Data and a roadmap to realizing the Shopper Activation opportunity.