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Design perfect C-store promotions that are driven by Personalization

 

You can’t afford to ignore customer preferences in the face of increasing competition from other retail formats. ARC TargetOne can help you pursue loyalty and revenue opportunities that are critical to succeeding in the new-age C-store game. Develop personalized promotions that take into account your customer's demographics, behavior and loyalty data, predicted purchase intent, recommendations and location. Reach out to customer segments via preferred communication channels to make the most out of every interaction.

Download this article titled “Beyond convenience – connecting with the customer through personalized marketing” to understand how analytically driven, personalized c-store promotions can help you focus firmly on the changing shopper. This article on C-store market trends is brought to you by Manthan, a leader in Retail Analytics.

Key topics covered:

  • Customer Centricity
  • Convenience Store Marketing Strategy
  • Customer Segmentation
  • Loyalty Marketing and Analytics
  • Personalized Promotions
  • Merchandising

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Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike - with over 170 customers across 21 countries. To see how your business can gain from analytics, Visit www.manthan.com

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