Articles in Category : Retail data

Automation and Augmentation of Retail Data and Analytics | NRF 2019   Ajith Nayar     December 12, 2018  Analytics trends , Blog , Customer Centric Retailing , IOT , Merchandise Analytics , predictive analytics in retail , retail business intelligence , retail customer experience , Retail data , retail intelligence As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....

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What goes into a Customer Data Platform Implementation   Rachna Manwani     October 29, 2018  Blog , Customer Analytics , Customer Data , Customer Data Platform , Customer Insights , Customer Segmentation , Micro-segmentation , Multichannel Marketing , Omni channel retail , Omnichannel Retail , Personalization , Retail data , Retention , single customer view , Single View Of Customer , Third Party Data Providers A successful CDP program requires cross-functional team effort. This implementation approach note will serve as a handy guide for B2C enterprises looking to ‘buy’ a CDP...

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Manthan and Computer World Partnership in MEA – An interview   Santosh Kumar     October 11, 2017  Analytics trends , Merchandise Analytics , Retail data , retail store analytics An interview that highlights challenges faced by retailers in the middle east & how Manthan provides required analytics solutions to overcome them....

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Fair Price & Importance of Customer Location   Ajith Nayar     September 14, 2017  indoor positioning system , Merchandise Analytics , Mobile apps integration , Personalized notifications , Retail data Location has always been an important factor in retail. It is gaining an all new meaning with retailers detecting customer location inside the store and offering range of services to make their trip more enjoyable and engaging. ...

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