Articles in Category : Merchandise Analytics

Hyper-Personalization: The Next Frontier – With Raj Badarinath & Mike Ni   Manthan Editorial Desk     February 25, 2020  E-commerce , Omni channel retail , retail customer experience Personalized experiences are always blissful. Be it a personalized workout routine at the gym or a spa treatment, it always feels like a luxury. Personalization today is not just in terms of including a prospect’s first name in an email directed to them. It is the next step in the era of Hyper-per...

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The six steps to align marketing to customer journey in retail   Amit Rohatgi     April 24, 2019  Blog , customer engagement , customer experience , Customer Journey , Customer Life-cycle Marketing Plenty has been said about Journey Marketing and it is at the top of the list while evaluating marketing technology today. Rightly so. In a crowded retail landscape, customers have access to options and information from the comfort of their home, and just one below average touchpoint is enough to lo...

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INTERVIEW: Grocery Retailers Poised to Reap Benefits of AI   Manthan Editorial Desk     January 14, 2019  groceries , Interview , NRF Randy Crimmins, EVP/Chief Strategy Officer at Relationshop (formerly GoThink!) shares his expectations with omni-channel marketing, retail technology innovations and AI- driven future of grocery chains...

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Predictive Analytics – A Necessity for Retailers: Interview with Mindtree   Manthan Editorial Desk     January 11, 2019  Blog , Interview , Merchandise Analytics , NRF Vinaysheel Palat Global Head of Consulting for Retail, CPG and Manufacturing and Ronojoy Guha, a specialist in predictive analytics for Merchandising, Stores and Supply Chain logistics shares their top three tips that retailers need to focus on in 2019, to compete profitably. ...

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Augmented Retail Analytics – Supporting Human Intelligence With Superhuman AI Capabilities   Ajith Nayar     January 2, 2019  Blog , Customer Centric Merchandising , customer experience , in store experience , in-store practices , in-store retail analytics , Merchandise Analytics , Merchandise Analytics , predictive analytics in retail , Real time Analytics , retail business intelligence , retail customer experience , retail intelligence , Store of the future The concept of augmented intelligence is not to replace humans, but to support human intelligence, meet their shortcomings, speed-up the repetitive processes, and enable them to take quicker and smarter decisions. ...

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Automation and Augmentation of Retail Data and Analytics | NRF 2019   Ajith Nayar     December 12, 2018  Analytics trends , Blog , Customer Centric Retailing , IOT , Merchandise Analytics , predictive analytics in retail , retail business intelligence , retail customer experience , Retail data , retail intelligence As data explodes, the human ability to manually explore data, to find out issues or opportunities, and to device tactics to address them, is becoming a thing of the past. Read more to find out how a retailer can adapt to this change....

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[Infographic] Why will you attend NRF 2019?   Manthan Editorial Desk     December 4, 2018  Blog , Customer Analytics , infographics , Merchandise Analytics , Supplier Collaboration , Target One , Vendor Link This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows. This offers analytics and insights 24x7, giving you smart recommendations while implementing your decisions. All in natural language....

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Retail Prophet Doug Stephens Interview: The store of the future won’t be a “store”   Manthan Editorial Desk     November 12, 2018  Blog , Customer Centric Retailing , Interview , Merchandise Analytics The store of the future, in my opinion, won’t be a “store”. It will be a space that draws the shopper into a story about their brand and their products" says Doug Stephens, founder of Retail Prophet ...

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Build or buy a Customer Data Platform? Here’s the answer   Varij Saurabh     October 29, 2018  Blog , Customer Analytics , Customer Data Platform , Omni channel retail , Omnichannel Retail , single customer view , Single View Of Customer Any marketer looking to invest in a CDP will have to grapple with the build vs. buy conundrum. Here we compare the build and buy options, with focus on time to value...

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